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Jay Baer is a digital marketing strategist, speaker, and author who founded Convince & Convert in 2008. His site states he has advised more than 700 brands, including 40 of the Fortune 500, and that he is a New York Times best-selling author of seven books. The Content Marketing Institute describes him as a hype-free digital marketing strategist who has consulted with more than 700 companies on digital marketing since 1994, and named his Convince & Convert blog the world's number one content marketing blog.
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